The Big Mac was celebrating it’s 50th anniversary. So, we took inspiration from The Economist’s Big Mac Index, which uses Big Macs to measure the purchasing power of global currencies, and launched the MacCoin. The world’s first fully food back currency—each MacCoin was worth one Big Mac in over 50 countries.
CW / Drake Paul
Gold Lion / PR Multi-market Campaign
Silver Lion / PR Effectiveness
Silver Clio / PR
McDonald’s needed us to promote a new shake that was half chocolate and half Shamrock. But, the layered drink created a problem—you could only get one flavor at a time. So we worked with fluid dynamic engineers to create the STRAW, a device that delivered the perfect ratio of chocolate and mint flavors.
CW / Drake Paul
Everyone always wants to order pizza but does anyone ever want to get it? Actually, yes. Our data showed that almost every family or group of friends has that one person who does.
And when everyone else stays seated, they rise—and go get the pizza. So, we recognized these selfless and brave Carryout Heroes and tipped them $3 for helping those in need… of pizza.
When you're out running around and start to feel hungry, your options are pretty much all the same. You can get a burger, a burger, or maybe a burger.
But a pizza from Domino’s can be ready almost just as fast. So, why not skip the burger and get pizza instead? Well, now that the Domino's app is on Apple CarPlay, it's finally time to say goodbye to the drive thru.
What would some of the world’s most iconic paintings look like in the time of Covid-19?
This was a personal project done with Drake Paul in order to raise awareness for the importance of social distancing.
The project was shared globally across social media, network television, featured as Creativity’s Pick of the Day, and even shared by the Art Institute of Chicago.
2019 marked 40 years of the Happy Meal. So, we decided to bring back some of the most iconic toys to join in on the celebration. The limited edition rereleases could be found in Happy Meals worldwide throughout the 40th anniversary celebration.
CW / Drake Paul, Ananta Prayitno
AD / Vince Patton
Webex had never been more relevant than they were in 2020. They went from a nice to have, to essential to keep people working. To kick off 2021, they were going to unveil the all new Webex to make working from anywhere, with anyone, even easier.
They asked for a demo to show off their new features, while also setting a new tone for the brand. This “demo” was so successful that they asked us to turn it into an entire campaign, complete with TV, social, and page takeovers.
Essilor, the world’s largest manufacturer of glasses lenses, wanted to bring awareness to myopia (near-sightedness) in children. So we showed the issues that can arise from myopia through the eyes of a 12 year old girl, Mia. And we played it in theaters before children’s movies to encourage conversations about myopia between parents and children.
CW / Drake Paul
These days, every celebrity and influencer is looking to sell out for fame and fortune. Our client, The National Peanut Board, didn’t have a huge budget, but they did have something better—peanuts. So we launched a social campaign encouraging people to #ShellOut for their favorite legume.
CW / Drake Paul
McDonald’s was offering two new sizes for the Big Mac. We decided that the best way to get the news out was to put our press release on 10,000 limited edition bottles of Big Mac sauce and give them away to fans, media and influencers. As part of the give away, we created an escape room experience that ran live simultaneously on Facebook, Twitter and Instagram—a first of it’s kind social activation for any brand.
CW / Drake Paul
McDonald’s needed to break through the Valentine’s Day clutter and promote the Big Mac. We created this ridiculous ring and gave it away to the person who tweeted the best love letter to the iconic burger.
CW / Drake Paul
Humana partnered with the National Parks and needed us to help them get the word out. So, we created Senior Skip Day, a day that encouraged seniors to get out and enjoy the health benefits of the parks for free.
CW / Drake Paul
SABRE Awards / Best Sponsorship 2015
McDonald’s was launching All Day Breakfast—Something fans have been asking for for years. Instead of just pitching the news to media, we decided to take to Twitter in order to tell the first people to request it on social so they could break the news themselves.
CW / Drake Paul
Sabre Awards /
Global Sabre Award Winner 2016
Consumer Marketing (Best Product)
Best in Show
PRWeek Awards /
Best in Social Media
Best Consumer Launch
2017 Campaign of the Year
It’s every creatives dream to “clean up at Cannes”. So, a friend of mine and I did just that—in Cannes… Louisiana. We even ended taking home a grand prix at the end of it all.
PIC / Vince Patton
Pontiac / Grand Prix
I wanted to learn more about NFTs after seeing them take over pop culture in early 2021. I learned that many opponents of NFTs bring up their energy consumption, so I created this project to offset that.
PROTECTIBLES are digital collectibles that raise awareness/money for endangered animals. 10% of all proceeds go to my partners at the International Rhino Foundation. Each PROTECTIBLE represents one animal left in the wild.
All characters were 3D modeled, concepted, and animated by me. I have currently raised over $400 for the IRF—learn more/support the project here.
